AQA A-level Business | Unit 3.3.4 Managing change

Change of Heart

When a business changes, people push back. This is about reading why someone is resisting, because the reason behind the resistance should shape how a manager responds.

Greendale is a national supermarket chain. A new Chief Executive has just arrived, and she has announced a programme of changes across every store, decided at head office and rolled out quickly, with little consultation. It covers a wider use of self-service checkouts, new shift patterns, smaller in-store cafes, and changes to staff bonuses. On paper, head office says it will make the chain leaner and more competitive. In the stores, not everyone is happy.

Tess Coe
People Director, Greendale
"Listen first. Every objection is telling you something."
Your role You are the manager of one Greendale store, the person who has to make the new programme work with real people on the ground. You did not design these changes, but it falls to you to lead your team through them. Tess is here to coach you through the tricky bit: the people.
What is at stake The changes will only work if you can persuade your staff to support them. A handful of your most experienced staff are unhappy, each for a reason of their own, and about different parts of the changes. Win them round and your store settles. Get it wrong and you lose good people, and the rest of the staff are watching how you handle it.

You will meet your unhappy staff, sort each one into the reason driving their resistance, then decide how to handle each of them. Takes about 6 to 8 minutes.

Data sources & notes

Greendale, its new Chief Executive, Tess Coe and the staff are all fictitious and purely illustrative. The changes in the scenario (self-service checkouts, shift patterns, in-store cafe space and staff bonuses) are common features of UK supermarket operations, used here only as a realistic backdrop. The framing is neutral: the sim does not argue that imposing change without consultation is right or wrong, it asks you to read why people resist and respond well. Example data, as of June 2026. The framework taught here is Kotter and Schlesinger's four reasons why people resist change.