AQA A-level Business | 3.2.1 People management

HR objectives, EDI and ethics in HR

Fair Play

Equality, diversity, inclusion and belonging is not a box to tick. It is a business investment, and there are some things the law requires. Decide where to put your money, time and effort.

Belle Hopps, Director of People at Bramwell Hotels
"Started carrying bags at sixteen. Now I build careers. Your turn."

Your job

Bramwell Hotels is growing fast, from four hotels to twelve in two years. You have just been hired as Bramwell's first Head of People. Belle Hopps is teaching you the job before she steps back.

Investing in people costs money, time and, possibly, disruption now. The return comes later and may come slowly: more potential recruits, staff who stay longer, fewer employee disputes, and a business reputation for looking after people that attracts both customers and staff. Get it wrong, or fake it, and the costs are still incurred, through lost talent, high labour turnover, more staff disputes and a damaged brand.

Across four decisions you will judge how to invest in people well when the budget is tight. There is no single "nice" answer that always wins: what counts as best depends on the brief the board sets you.

Recruitment Pay fairness Progression Code of conduct Belonging

📊 Where Bramwell stands today

A quick read of Bramwell's people data. Use it to spot where the problems are before you decide anything.

34%
Labour turnover a year (staff who leave)
58% / 29%
Women as a share of staff, then of managers
3
Applicants per role from the current adverts
£11.90 / £15.40
Average hourly pay in room roles vs duty-manager roles; women are concentrated in the lower-paid group
11
Formal grievances raised last year (and rising)
61 / 100
Staff engagement score in the last survey

Illustrative data for Bramwell Hotels, invented for this activity.

What you are working with

The board has set aside a people budget of £250,000 for the year, to invest in better people practices on top of normal wages. It is not enough to fund everything to a high standard, so you have to choose where it does the most good. As you go, watch four things:

🧭 Talent
how many good people, and from how wide a range, you can attract
🤝 Belonging
people feeling they belong, and choosing to stay
Reputation
Bramwell's brand with potential recruits and customers
🛡️ Trust
whether staff believe you actually mean it

Bramwell already meets its legal duties: equal pay for equal work, and reasonable adjustments for disabled staff and applicants. These decisions are about whether, and how far, to go beyond the legal minimum, and where a real problem still needs fixing.

The board's brief

Bramwell's founder, Priya Vance, will hand you one priority for the year. It changes what "a good job" looks like. By default the board decides for you, just as in real life.

Data sources & notes

Bramwell Hotels, Belle Hopps, Priya Vance and every colleague in this activity are invented for teaching. No real business or person is portrayed. The situations reflect ordinary, well-documented people-management challenges in a growing service business, and all figures are illustrative teaching devices, not real accounts.

The people-management ideas draw on: the AQA A-level Business specification (7138); Acas guidance on preventing discrimination, inclusive workplaces, grievances and flexible working; GOV.UK on gender pay gap reporting and the Equality Act 2010; and the Equality and Human Rights Commission on equal pay, positive action and reasonable adjustments.

Your brief from the board
💷 People budget for the year

Your year at Bramwell Hotels

Belle's debrief

How your result was worked out

Your result is a judgement about your decisions. It is separate from the luck of any complication, which is shown above. "Substance" means how far a choice changes real policies, decisions or day-to-day practice, rather than only what the business says or displays.

Where the workforce ended up

These are the meters as they finished this time, including any complication.

🧭 Belle's playbook: how a people leader weighs this

The thinking this activity builds, in plain business terms.

  • Read the brief first. The right decision about people depends on what the business needs right now. Winning the race for talent, protecting a tight budget, and steadying a workforce that is losing people each call for different choices. Apply the idea to the situation in front of you.
  • Follow the cause and effect. Good EDI practices cost money and time now and give a return later, and indirectly, through a wider talent pool, better staff retention, fewer employee disputes and a stronger brand. Neglect saves money today but costs more later.
  • Substance beats gestures. A slogan, a poster or a rushed promotion can look good for a week, but when staff can see there is nothing behind it, trust falls and the gesture backfires. This is tokenism, and it does more harm than good. Doing a few things properly beats doing everything for show.
  • Some standards are not optional. A business should weigh the commercial return from treating people fairly, but it also has legal duties, such as equal pay for equal work and reasonable adjustments, and an ethical responsibility to treat people fairly whether or not it pays.
  • Decide where the balance falls. You cannot improve every measure fully on a limited budget. Judge where your money and effort do the most good for this business, this year, and be ready to explain what you chose not to do, and why.

Take your decisions away

Download a record of the brief you were given, the choices you made and how they turned out, with a few questions to think through. It saves as a web page you can open, print or hand in.

Data sources & notes

Bramwell Hotels and all characters are invented for teaching. No real business or person is portrayed. Situations reflect ordinary people-management challenges in a growing service business. Budget figures and measures are illustrative teaching devices. Ideas draw on the AQA A-level Business specification, Acas, GOV.UK and the Equality and Human Rights Commission (see the intro screen for links).