AQA A-level Business | Unit 3.1.1 Business ethics

Hard Calls

See what your business choices say about your values, on a map where there is no single right answer.

Every business eventually hits a moment where making more money and doing the right thing point in different directions, and someone has to choose. This activity is about how you choose, and what those choices say about the kind of business you would run.

You will weigh up seven real business calls. Each one moves a pin on a map built from two simple questions:

Up and down When making money and doing the right thing pull apart, which gives way?
Left and right Who matters most in the choice: the owners (the shareholders), or everyone the business affects (the stakeholders)?

There are no good or bad scores here, and no trick answers. Make your decisions and see where you end up.

Maya Hart
Lead Adviser, The Hard Calls Unit
"The hardest business decisions are rarely between right and wrong. They are between two things that both matter."

Your role: you have joined The Hard Calls Unit, a small advisory team brought in when businesses face decisions where profit, reputation and responsibility collide. Seven cases are waiting. For each one, Maya sets the scene, then you decide what the business should do, and see where your reasoning places you on the ethics map.

About these cases

Every business, person and client in this activity is invented for the exercise. The dilemmas are built from the ethics topics in the AQA A-level Business specification: profit versus ethics (3.1.1), responsibilities to stakeholders (3.1.2), ethics in marketing (3.1.3), finance (3.1.4), human resources (3.2.1) and operations (3.2.2), and corporate social responsibility (3.3.1). No real company is being praised or criticised.