⚽ Welcome to Home and Haway!

You are about to become the new owner of a football club! You've made your millions in other industries. Now there is a new challenge: to build a successful, sustainable football business over 8 seasons.

You can invest in Sunderbridge FC – a men's top division team, or Sunderbridge Women – a women's top division team.

Whichever choice you make, you'll make strategic decisions about pricing, stadium capacity, leadership, marketing and player investments. Set your business objective and try to achieve it!

This business simulation is designed to support students taking the new AQA A-Level Business (2026) specification. It covers many aspects of your AQA studies, including financial management, operations, human resources, marketing and ethics.

This simulation has been developed by tutor2u as part of a suite of free teaching resources to support the new AQA A-Level Business specification (first teaching Sept 2026).

⚽ Ready to play Season ?

⚽ Home and Haway

| AQA A-level Business

Pre-Season Decisions

1
Team & HR
Manager & Transfers
2
Commercial
Pricing & Deals
3
Investment
Stadium & Finance

⚽ Choose Your Manager (Leader)

Each manager has a different leadership style. Your choice affects team performance, wage costs, and club culture:

📈 Performance Outlook

Max de Squad (Sporting Director) estimates your squad's likely league performance:

Transfer Market

Financial Treatment: Player transfers follow proper accounting rules. Buying: Increases Squad Value (asset) and decreases Cash - no P&L impact, just like buying equipment. Selling: Compare sale price to book value (original cost). If you sell for more than you paid, that's a profit on your P&L. Sell for less? That's a loss. This mirrors real football club accounting.
Players Available to Buy
Current Squad - Available to Sell
Sort:

📊 Revenue Strategy

Work with Anna Lytics (Commercial Director) to maximise revenue:

Pricing Strategy

% of capacity for season tickets (-- seats)

💰 Strategic Investment

Decide where to invest for long-term growth:

Stadium & Marketing

25% of stadium offline during construction
Boosts brand value & fan morale. Higher = more visibility but lower profit.

Season Summary & Event Log

Awaiting Season Start
Make your decisions and click Advance Season
Event Log

Financial Statements

Profit & Loss

Complete first season to view

P&L shows revenue earned and operating expenses. Profit/loss on player sales (sale price minus book value) appears on the P&L, while the purchase of players does not.
Balance Sheet

Complete first season to view

Financial Treatment: Buying players increases Squad Value (asset) and decreases Cash - no P&L impact. Selling players: if sale price exceeds book value (original cost), the profit goes to P&L; if below book value, the loss goes to P&L. This is proper accounting used by real football clubs.
Cash Flow

Complete first season to view

Cash Flow shows actual cash movements. Transfer spending appears under Investing Activities.

This simulation has been developed by tutor2u as part of a suite of free teaching resources to support the new AQA A-Level Business specification (first teaching Sept 2026).