Meet Will Eyefall, aspiring window-cleaning entrepreneur. For Will this isn't just about learning business structures. This is about survival.
You'll make decisions at every stage of Will's journey from sole trader to potential PLC mogul. Each choice affects Will's cash flow, reputation, and risk. Make the wrong call, and Will could lose everything.
6 Rungs: From sole trader to public limited company
12+ Decisions: Insurance, funding, structure, expansion, staffing, and more
Real Consequences: Your choices determine survival or bankruptcy
Running Metrics: Track cash flow, savings, business value, and reputation
Unlimited Liability: YOU personally owe business debts. Your house, car, and savings are all at risk.
Limited Liability: Legal separation between you and the business. The business can fail, but your personal assets stay protected.
Reach the top of the ladder without going bankrupt. Every decision matters. Can you balance risk and reward?