You're about to work for Ellie Balance & Chase Moore, two passionate 22-year-olds who've just opened their dream juice bar. They're health enthusiasts with big ambitions but zero business experience. They pooled £15,000 of savings and took out a small loan to make this happen.
Ellie Balance - Former personal trainer who believes in the power of nutrition. She's optimistic and customer-focused, but worries about money constantly.
Chase Moore - Studied sports science and loves creating recipes. He's creative and enthusiastic, but sometimes gets carried away with ideas.
The Squeeze Station is located on a busy high street near a gym and office buildings. The business has been open for 3 months. The honeymoon period is over and now the real challenges begin. Every decision you make will test the balance between making money and doing the right thing.
Will you prioritise profit to keep the business alive? Or stick to your ethical principles even when it costs you?
You'll face 6 realistic scenarios where you must make tough decisions. Each decision will impact four key metrics:
Your financial health. Stay positive to survive. Fall too low and the business fails.
What people say about you online and to friends. Hard to build, easy to lose.
Whether customers believe in you and come back. Trust builds loyalty.
Your long-term sustainability. Can you survive and thrive?
This simulation explores Unit 3.1.1: Business Objectives, specifically the tension between profit maximisation and ethical decision-making. You'll discover:
Remember: Every choice has consequences. Sometimes the ethical choice costs money. Sometimes cutting corners catches up with you. Your job is to keep The Squeeze Station alive while staying true to its values.
This simulation has been developed by tutor2u as part of a suite of free teaching resources to support the new AQA A-Level Business specification (first teaching Sept 2026).
This simulation has been developed by tutor2u as part of a suite of free teaching resources to support the new AQA A-Level Business specification (first teaching Sept 2026).