📦 Shelf Control

AQA A-Level Business (2026) | 3.2.2 Operations management

You're Ivan Tory, the new Inventory Manager at Stock & Roll — the UK's exclusive distributor for four popular tech accessory brands.

Stock & Roll imports tens of thousands of units each year and sells them through its website to customers across the UK. The previous manager left chaos behind. Owner Mo Margin needs you to get inventory under control. You've got 8 weeks to prove yourself before the Christmas rush.

~120,000
Units sold per year
£2.4M
Annual revenue
4
Exclusive brands

The Inventory Management Challenge

📉Too little inventory: Stockouts, lost sales, unhappy customers
📦Too much inventory: Cash tied up, high holding costs, risk of obsolescence
Order too late: Lead time means inventory won't arrive in time
Get the balance right: High service level with efficient inventory turnover

Step 1: Choose Your Suppliers

Select a supply source for each product. This decision is locked for all 8 weeks.

✈️ Europe

Lead time: 1 week

Cost: Product cost + £4 shipping per unit

Reliability: 88%

Air freight from European suppliers. Short lead time means you can hold less inventory. Supports a Just in Time approach.

🚢 Asia

Lead time: 3 weeks

Cost: Product cost + £1 shipping per unit

Reliability: 94%

Container shipping from Asian suppliers. Longer lead time means you need to hold more buffer inventory. A Just in Case approach.

⚠️ Strategic commitment: Your supplier choices are locked for all 8 weeks—just like real supplier contracts. Choose based on your inventory strategy: short lead times (JIT) or lower costs (JIC).

📦 Shelf Control

Stock & Roll Inventory Management

Week 1

of 8

🏭 Warehouse

📊 Inventory Control Chart

Inventory level
Reorder level
Maximum inventory
Delivery arrived
Order placed
💡 This chart shows your inventory levels over time. The "sawtooth" pattern shows inventory falling (sales) then rising (deliveries). Effective inventory management keeps levels between the reorder level and maximum.

Justin Time

Just in Time advocate

"Keep inventory lean. High turnover means better cash flow. Every unit sitting here costs money."

🛡️

Casey Stock

Just in Case advocate

"Buffer inventory protects against uncertainty. Service level is what keeps customers coming back."

Place Orders

Week 1 Results

Revenue

£0

Holding Costs

£0

Sales This Week

📊 Your Inventory Management Performance

0%
Service Level
Good
0.0
Inventory Turnover
Good
Service Level = Units Sold ÷ Total Demand × 100
Inventory Turnover = Cost of Sales ÷ Average Inventory Value
Cost of Sales = total cost price of all units sold (not revenue)
Overall Grade
Good

8-Week Summary

Solid performance.

Revenue

£0

Gross Profit

£0

Holding Costs

£0

Avg Inventory Value

£0

Financial Summary

Total Revenue£0
Cost of Goods Sold£0
Gross Profit£0
Total Holding Costs£0
Lost Sales (Stockout Cost)£0

🔄 What If You'd Chosen Different Suppliers?

See how alternative supplier choices might have affected your results.

📊 Your Inventory Control Charts

These charts show how your inventory levels changed over 8 weeks. The "sawtooth" pattern shows inventory falling (demand) then rising (deliveries arriving).

💡 Key Learning Points

Purpose and Value of Inventory Management

Effective inventory management balances two competing pressures: holding enough inventory to meet customer demand (service level) while minimising the amount of capital tied up in inventory (turnover).

Reasons to Hold Inventory

Businesses hold inventory to: meet customer demand without delay, protect against supply chain uncertainty (as you saw during the shipping crisis), take advantage of bulk discounts, and cope with seasonal demand variations (like Christmas).

Influences on the Amount of Inventory Held

Key factors include: lead time (longer lead times require more buffer inventory), demand variability (unpredictable products like BandIt need more safety stock), supplier reliability (the shipping crisis showed why this matters), and holding costs (storage, insurance, obsolescence).

Just in Time vs Just in Case

Just in Time (JIT): Minimise inventory, order frequently in small quantities, relies on reliable suppliers with short lead times. Advantage: lower holding costs, better cash flow. Disadvantage: vulnerable to supply disruption.

Just in Case (JIC): Hold buffer inventory to protect against uncertainty. Advantage: can always meet demand, protected against disruption. Disadvantage: higher holding costs, cash tied up, risk of obsolescence.

Calculating and Interpreting Inventory Turnover

Formula: Inventory Turnover = Cost of Sales ÷ Average Inventory Value
(Cost of Sales = total cost price of all units sold, not the revenue)

Interpretation: A higher turnover ratio means inventory is selling quickly—good for cash flow. A lower ratio means inventory is sitting in the warehouse—tying up capital. However, very high turnover might mean you're running too lean and risking stockouts. The goal is to find the right balance for your business.