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Apprenticeships

Which apprenticeship routes are growing fastest?

Comparing complete years, digital apprenticeship starts have grown 112.8% and sales, marketing and procurement has fallen 30.4%. Growth, though, is not the same thing as demand.

Key findingDigital apprenticeship starts have grown 112.8% between 2020/21 and 2024/25, from 14,760 to 31,410. Over the same period Sales, Marketing and Procurement fell 30.4%.

Change in apprenticeship starts by occupational route

England · 2020/21 to 2024/25 · full years only, so this comparison is like for like

Digital+113%Education and Early Years+40%Engineering and Manufacturing+40%Legal, Finance and Accounting+36%Catering and Hospitality+32%Construction and the Built Environment+17%Agriculture, Environmental and Animal Care+17%Health and Science+7%Business and Administration+1%Transport and Logistics−7%Care Services−11%Hair and Beauty−19%Creative and Design−20%Protective Services−29%Sales, Marketing and Procurement−30%
Growth since 2020/21
Decline since 2020/21

The provisional 2025/26 period is excluded from this comparison: it covers nine months, and mixing it with full years would show every route falling.

Source: DfE, Apprenticeships, academic year 2025/26, subjects by detailed level, degree flag, STEM, sector subject area and occupational route, dataset 57a21bd2.

What the data shows

Every apprenticeship standard sits in one of the fifteen occupational routes maintained by Skills England. Comparing complete years – 2020/21 against 2024/25 – the spread is wide.

Digital has grown fastest, from 14,760 starts to 31,410, an increase of 112.8%. Education and Early Years follows at 40.3%, then Engineering and Manufacturing at 39.7% and Legal, Finance and Accounting at 36.1%.

At the other end, Sales, Marketing and Procurement has fallen 30.4%, from 26,010 to 18,110 starts, and Protective Services is down 28.6%.

Scale and growth are different questions. Business and Administration remains much the largest route with 71,440 starts in 2024/25, despite growing only 0.9% over the period.

Route2020/212024/25Change2025/26 *
Digital14,76031,410+112.8%31,340
Education and Early Years25,86036,280+40.3%33,690
Engineering and Manufacturing22,67031,680+39.7%27,690
Legal, Finance and Accounting19,63026,720+36.1%23,330
Catering and Hospitality7,80010,310+32.2%8,250
Construction and the Built Environment28,40033,230+17.0%31,860
Agriculture, Environmental and Animal Care5,3906,290+16.7%5,300
Health and Science27,91029,810+6.8%24,010
Business and Administration70,79071,440+0.9%59,770
Transport and Logistics9,0608,430−7.0%7,570
Care Services38,75034,540−10.9%31,380
Hair and Beauty7,0805,770−18.5%4,190
Creative and Design1,5701,260−19.7%940
Protective Services11,4708,190−28.6%6,640
Sales, Marketing and Procurement26,01018,110−30.4%12,820

* The 2025/26 column covers August to April only and is provisional. It is shown for reference and is not included in the change calculation.

Interpretation

Growth is not demand, and it is certainly not quality. A route can grow for at least four reasons that have nothing to do with employers wanting more of those skills: a large new standard being approved for delivery, a funding band changing, occupations being reclassified between routes, or a single very large employer or provider entering the market. DfE's own guidance notes that route classifications follow the latest Skills England information at the point of publication and may change between releases.

The Digital figure deserves particular care. More than doubling over four years is real, but digital apprenticeships skew heavily towards higher levels and adult learners, so this growth is partly the same story as the growth of higher apprenticeships rather than an independent finding.

Declines are equally ambiguous. A route falling does not establish that the occupations in it are shrinking; it may mean employers in that sector recruit and train outside the apprenticeship system.

Why it matters

For a careers adviser, the route table is a rough map of where apprenticeship opportunities have been concentrating. For a college planning provision, it indicates where volumes have moved. For an employer, it shows which parts of the system are already busy.

What none of these audiences should take from it is a forecast. These are counts of what happened, over a period that includes the tail of the pandemic and the completion of the framework-to-standards transition. The most useful way to read the table is as a set of questions to ask the local labour market, not as answers about it.

Explore the data

All fifteen occupational routes with their level, age and achievement profiles, plus sector subject areas and individual apprenticeship standards.

Occupations & standards →

Sources

  • DfE, Apprenticeships, academic year 2025/26, subjects by detailed level, degree flag, STEM, sector subject area and occupational route, dataset 57a21bd2.
  • DfE, Apprenticeships, academic year 2025/26 (published 16 July 2026), headline summary dataset 1d419801. Figures for 2025/26 are provisional and cover August 2025 to April 2026.

Last checked: 2026-08-30. The next full-year apprenticeship update is scheduled for November 2026, at which point the provisional figures quoted here will be superseded by final ones.

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