The Road to Number 10

Can you lead your party to success in a UK General Election?

Welcome to the ultimate UK election campaign challenge! You're about to lead a political party through a grueling 8-week journey to try and win a General Election.

📊 What You'll Face:
  • Week -1: Pre-campaign positioning - rumours swirl, parties prepare
  • Week 0: Campaign strategy - set your manifesto and campaign approach
  • Weeks 1-6: Campaign trail - debates, crises, tough decisions
  • Balance 6 critical metrics: polling, swing seats, funds, media, morale, message discipline
  • View polling reports showing all parties and projected seats
  • Learn from real campaign history through your advisor
🎯 The Goal:

Win enough seats to form a government, or at least influence who takes power when all the votes are counted. Every decision matters. Early choices affect later options. Can you balance principle with pragmatism? Attack opponents or stay positive? Spend big or save for later?

Choose Your Party

🌹
Labour
In government but polling collapsed to 25%. Defending 410 seats with plummeting support. Can you turn it around?
🔷
Conservative
At 22%, squeezed between Reform and struggling Labour. Rebuilding from historic 2024 defeat.
🧡
Liberal Democrat
72 seats from 2024. At 12%, can strong targeting win more from divided opposition and collapsing Labour?
🌱
Green
At 7%, with 4 MPs. Strong local campaigns could break through FPTP. Can you win more seats?
⚡
Reform UK
Leading polls at 30%! Massive momentum. But can you convert high polling into seats under FPTP?

📚 Campaign Advisor